File Formats for Ecommerce: JPG, PNG, WebP, TIFF

Each format exists for a reason. Here's when to use which, and where product photos land.

The Four Formats That Matter

JPG is your default for product photos on a webstore. Small file, good quality, universal support. PNG is for anything that needs transparency or perfectly sharp edges. WebP is a modern JPG replacement that's about 30 percent smaller at the same quality. TIFF is a working format for retouching and print, not the web.

Picking wrong costs you page speed or image quality. Retouchable exports to all four so you can hand off the right format to each destination without a round trip through Photoshop.

How It Works with Retouchable

Default to JPG for Product Pages

Quality 80 is the sweet spot for most ecommerce product photography. Smaller files, imperceptible loss.

Use PNG for Transparency

Cutouts, logos, and anything that needs a clean alpha edge. Expect bigger files.

Serve WebP Where Supported

Modern browsers all support it. Smaller than JPG at equal quality. Good fit for Shopify and custom stacks.

5 File Format Tips

Don't Re-Save JPGs

Every save loses quality. Keep a PSD or TIFF master and only export JPG at the end of your workflow.

Use PNG-8 for Simple Graphics

PNG-8 is tiny compared to PNG-24 and fine for flat graphics. Don't use it for photos, the color palette is too small.

WebP Isn't Universal

Most browsers support it now, but old email clients and some Windows viewers don't. Keep a JPG fallback for email.

TIFF for Print Handoffs

If you're sending to a print vendor, TIFF at 300 DPI is the safe choice. Lossless and every print shop reads it.

Watch the Color Profile

Always export with sRGB for the web and Adobe RGB or ProPhoto only for print. Wrong profile makes colors look flat.

Export in the Right Format Every Time

Retouchable outputs JPG, PNG, WebP, and TIFF from the same upload in one click.

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Why Retouchable for Editing Fundamentals

One-Click Format Export

Pick JPG, PNG, WebP, or TIFF at export. No format conversions in another tool.

Automatic sRGB

Every web export is tagged with sRGB so colors stay accurate across browsers.

Transparent PNG

Cutouts export with a clean alpha channel, ready to drop onto any background.

Optimized File Sizes

Exports are compressed for ecommerce delivery without sacrificing visible quality.

Frequently Asked Questions

Is WebP better than JPG?

Usually, yes. About 30 percent smaller at similar quality. The only reason not to use it is legacy compatibility.

Why not use PNG for everything?

PNG files are much bigger than JPG on photos. Great for transparency, terrible for page speed on product pages.

Does Amazon accept WebP?

No. Amazon requires JPG, PNG, or TIFF for product images.

Is TIFF ever needed for the web?

Almost never. TIFF is for print and archival masters. Exporting TIFF to the web just wastes bandwidth.

Ready to Skip the Export Gymnastics?

Let Retouchable handle format conversion for every channel.