Exporting for Amazon, Shopify, and Instagram

Three platforms, three sets of rules. Here's what each one actually wants.

Every Platform Has Its Own Rules

Amazon requires white backgrounds, 85 percent product fill, and at least 1600 pixels on the long edge for zoom. Shopify is more forgiving but rewards 2048x2048 square crops. Instagram displays square, portrait, and landscape at specific aspect ratios and hates oversized files.

Get the specs wrong and your listing either gets rejected or looks amateur. Retouchable lets you pick the destination at export and handles crop, background, and resolution automatically so you don't have to memorize three spec sheets.

How It Works with Retouchable

Pick Your Destination

Choose the platform before export so the right aspect ratio, background, and size get applied.

Check the Fill

Amazon wants 85 percent product fill. Too small gets your listing demoted in search.

Export and Verify

Open the exported file and confirm dimensions, format, and background match the platform spec.

5 Platform Export Tips

Amazon: Pure White Means 255,255,255

Near-white won't pass Amazon's automated check. Use the white-point eyedropper or let AI clean the background.

Shopify: Square Is Still King

Square crops display consistently across collection grids and mobile. 2048x2048 gives zoom room on retina screens.

Instagram: Watch the Feed Ratio

4:5 portrait is the maximum feed aspect. Anything taller gets cropped in the grid view even if it shows full in feed.

Keep File Sizes Under 1MB

Shopify and Instagram both compress uploads. Starting below 1MB avoids a second round of quality loss.

Name Files for Search

product-name-color-angle.jpg is better than IMG_4492.jpg for Amazon and Shopify search signals.

One Upload, Every Platform

Export the same product shot to Amazon, Shopify, and Instagram specs in one click.

Try Retouchable Free No credit card required. 5 free generations.

Why Retouchable for Editing Fundamentals

Platform Presets

Export templates for Amazon, Shopify, and Instagram so every image matches the destination spec.

Pure White Backgrounds

Renders with 255,255,255 white backgrounds that pass Amazon's automated checks.

Auto Crop and Fill

Retouchable centers your product and hits the right fill percentage for each platform.

Bulk Delivery

Export the same shoot to multiple platforms in one batch.

Frequently Asked Questions

What's the minimum size for Amazon?

Amazon requires at least 500 pixels on the long edge. For zoom, aim for 1600 or higher.

Does Shopify auto-crop my images?

It will if your theme expects a fixed aspect ratio. Upload at the ratio you want displayed to avoid surprise crops.

Can I use the same image on all three platforms?

Usually not. Amazon needs white background, Instagram needs portrait-friendly crops, Shopify prefers square. Export per destination.

Does Instagram support WebP?

Uploads happen as JPG after processing. Just send JPG and let them do the compression.

Ready to Stop Juggling Export Specs?

Retouchable handles platform formatting so you can ship faster.