Amazon A+ Content Image Best Practices

Use A+ Content to tell your product's story, overcome objections, and convert more browsers into buyers with the right image modules and design choices.

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Why A+ Content Is Worth the Investment

Amazon's internal data suggests A+ Content can increase sales by an average of 3–10% compared to standard listings. The mechanism is simple: A+ Content lets you use rich imagery, comparison charts, and brand storytelling to fill the gap between a product's features and a customer's confidence to buy.

Standard listings give you a title, bullet points, and a description — all plain text. A+ Content adds image modules, text overlays, feature comparison charts, and brand story sections that turn your product detail page into something closer to a brand website. Sellers with A+ access are leaving conversions on the table if they don't use it.

The most effective A+ Content follows a predictable structure: lead with a strong hero module, support with feature callouts, overcome objections with comparison or chart modules, and close with brand credibility elements. Image quality and message consistency determine whether A+ moves the needle or just adds visual noise.

How It Works with Retouchable

Start With a Strong Hero Module

The top A+ module is prime real estate. Use a wide hero image (970×600 pixels for Basic A+) that establishes the product in context, communicates the primary benefit visually, and sets your brand tone. This is typically a lifestyle image — not a white background shot. Lead with the outcome the customer is buying, not just the product.

Map Each Module to an Objection or Benefit

Before building any module, list the top 5 reasons a customer might not buy. Each A+ module should address one of those objections or reinforce one key benefit. This keeps your A+ Content purposeful rather than decorative. Review competitive listings and negative reviews in your category to identify common objections.

Use the Comparison Chart Module

If you have multiple variants or products in a line, a comparison chart module is one of the highest-converting A+ elements. It reduces decision fatigue by helping customers self-select the right option. Use it to compare your products against each other — not against competitors, which violates Amazon policy.

Optimize Image Text for Mobile

Over 60% of Amazon shopping happens on mobile. Text overlaid on A+ images must be legible at mobile screen sizes. Keep headline text at 24 points or larger, avoid dense paragraphs over images, and test your A+ layout on a phone before publishing. Amazon renders A+ modules responsively — check both desktop and mobile previews.

Publish and Measure Conversion Impact

Use Amazon's A/B testing tool (Manage Your Experiments) to test different A+ versions against each other if you have enough traffic. For lower-volume listings, simply track conversion rate before and after adding A+ Content over a 30-day window. Iterate based on what you learn.

5 Tips for High-Converting A+ Content

Don't Repeat Your Bullet Points

A common mistake is using A+ Content to restate what's already in your bullet points. A+ should expand and deepen — adding context, social proof, usage scenarios, and visual proof that text alone can't convey.

Use Lifestyle Images That Reflect Your Target Customer

A+ lifestyle images that show your target customer using the product in a recognizable scenario create stronger identification and purchase intent. Generic stock photography underperforms custom lifestyle imagery because it doesn't speak to a specific buyer.

Include a Technical Specifications Module for Complex Products

For products with technical details (electronics, tools, sporting goods, kitchen equipment), a dedicated specifications module reduces return rates by ensuring customers buy the right product. Use clean iconography and legible type rather than dense spec tables.

Keep Background Colors Consistent Across Modules

Inconsistent background colors across A+ modules create a jarring, low-trust experience. Choose one or two brand colors and maintain them throughout. White and a single brand accent color is a reliable, clean approach.

Avoid All-Text Modules

Amazon permits text-only modules, but they consistently underperform image-forward modules. Every A+ module should have meaningful visual content. If you're filling a module with text because you've run out of imagery, that's a sign to invest in an additional photo asset.

Create A+ Content Images That Convert

Generate lifestyle shots, hero banners, and feature images for every A+ module in your listing — without a studio shoot.

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Why Retouchable for Amazon

Lifestyle Image Generation

Generate on-model and lifestyle imagery for A+ hero modules without scheduling a full studio shoot. Place your product in credible, on-brand scenarios that resonate with your target customer.

Multi-Format Image Outputs

Export images sized and formatted for each A+ module type — hero banners, square feature images, and wide comparison images — so every module looks intentional, not squeezed.

Consistent Brand Backgrounds

Apply a consistent brand color palette across all images to maintain visual coherence across A+ modules, which Amazon research associates with higher-converting pages.

Frequently Asked Questions

Who is eligible for Amazon A+ Content?

A+ Content (formerly Enhanced Brand Content) is available to sellers enrolled in Amazon Brand Registry. Brand Registry requires a registered trademark. Basic A+ is free for all Brand Registry sellers. Premium A+ is available to select sellers who meet Amazon's additional criteria.

What image dimensions does Amazon A+ Content require?

Image requirements vary by module type. Hero modules typically require 970×600 pixels. Feature image modules use 300×300 or 300×150 pixels. Amazon displays the required dimensions in the A+ Content builder for each module. Always use the maximum recommended size for sharpness.

Can I include competitor comparisons in A+ Content?

No. Amazon's A+ Content policies prohibit explicit competitor references, competitor product names, or direct comparative claims against named competitors. You can use comparison chart modules to compare your own product variants against each other.

How long does Amazon take to approve A+ Content?

Amazon typically reviews and approves A+ Content within 7 business days. Rejections usually come with a reason code indicating which element violated policy. Common rejection causes include competitor mentions, claims that can't be substantiated, and prohibited content categories.

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