What A+ Content images actually do for a listing
A+ Content (the feature Amazon called Enhanced Brand Content, or EBC, until 2018) replaces the plain text product description with rich, image-driven modules. For brand-registered sellers it's free, and the payoff is measurable: Amazon's own data shows A+ Content lifts conversion by an average of 3–10%, with some categories reporting gains up to 20%.
The reason is simple. Over 70% of Amazon shoppers browse on mobile, where the gallery images are small and the bullet points get collapsed. A+ modules give you a second canvas — wide, scrollable, and visual — to answer the questions that stop a purchase: How big is it? What's in the box? How does it compare to the other option? Will it fit my life?
Image sizes and specs for every A+ module
Amazon rejects A+ submissions silently and slowly — a single under-sized image can hold up an entire module for days. Build to spec the first time. Use JPEG or PNG, sRGB color, and keep every file under 5 MB. These are the dimensions that matter most in 2026:
| Module | Recommended size (px) | Notes |
|---|---|---|
| Standard Company Logo | 600 × 180 | Transparent PNG looks cleanest |
| Standard Image Header with Text | 970 × 600 | Hero banner — keep text in safe zone |
| Standard Four Image / Text | 220 × 220 | Square; uniform crops read as a set |
| Standard Three Image / Text | 300 × 300 | Square feature trio |
| Standard Single Image / Sidebar | 300 × 400 | Vertical; good for lifestyle |
| Standard Image & Light Text | 970 × 300 | Wide banner |
| Comparison Chart | 150 × 300 | One thumbnail per column product |
Amazon overlays text and crops responsively on mobile. Keep critical content at least 10% in from every edge, or it can get clipped on small screens.
Shoot or generate source assets at 2000 × 2000 where you can, then export down to each module size. Starting large keeps detail crisp; upscaling a small file to fill a 970 px banner produces the soft, blocky look Amazon's reviewers flag.
The modules that actually move the needle
You get a limited number of modules per listing, so spend them on the ones that resolve buying objections rather than on brand poetry. In order of conversion impact:
- Comparison Chart. The single highest-leverage module. It keeps shoppers inside your catalog instead of bouncing to a competitor, and it cross-sells your other ASINs. Lead with the product on the page, then show your step-up options.
- Image Header with Text (970 × 600). Your A+ "hero." One strong lifestyle or benefit image with a single headline. This is the first thing most shoppers see when they scroll past the buy box.
- Three/Four Image & Text grids. Perfect for translating bullet points into visuals — one feature per cell, each with a tight benefit caption.
- Single Image & Sidebar. Great for a "what's in the box" flat lay or a dimensioned scale shot.
Don't repeat your seven gallery images inside A+ Content. The gallery sells the product; A+ should sell the decision — scale, comparison, materials, and use-in-context.
Common rejection reasons (and how to avoid them)
Amazon's A+ moderation is automated first, human second, and unforgiving about a specific set of issues. These are the ones that get content sent back:
Gets rejected
- Text baked into images with typos or unreadable size
- References to price, "cheap," shipping, or warranty claims
- Mentions of competitor brands or "best seller" badges
- Logos or trademarks you can't prove you own
- Low-res, watermarked, or pixelated uploads
- Contact info, URLs, or QR codes
Gets approved
- Crisp 2000 px source, exported to exact module size
- Claims about your product's features and materials
- Comparisons only against your own ASINs
- Clean, owned branding and trademarks
- sRGB, under 5 MB, JPEG or PNG
- Text kept readable and inside the safe zone
The most common avoidable failure is image quality. A reflective or wrinkled product shot, an inconsistent background across grid cells, or a banner that's visibly upscaled will read as low-effort even when it technically passes. This is where an AI retouching workflow earns its place — tools like Retouchable can standardize backgrounds, remove wrinkles and dust, and resize a single hero asset into every module dimension at consistent quality, which is exactly what keeps a multi-module submission from bouncing.
A repeatable A+ Content image workflow
If you're rolling A+ Content across a catalog, treat it like a production line, not a one-off design project. A workflow that scales:
- Build a module template once. Lock your fonts, color palette, and safe-zone guides into a reusable layout so every ASIN looks like the same brand.
- Standardize source images. Clean backgrounds, consistent lighting, and the same crop logic across all products. AI retouching makes this fast and uniform at catalog scale.
- Export to every module size from one master. Generate the 970 × 600 hero, the 220 × 220 grid cells, and the comparison thumbnails from a single high-res master so nothing is upscaled.
- Pre-flight against the reject list. No prices, no competitor names, no contact info, no unreadable text.
- Publish, then test. Swap your hero image after 4–6 weeks and watch the conversion rate in Brand Analytics.
A+ Content is one of the few free conversion levers Amazon hands you. The brands that win treat its images with the same rigor as their main gallery — correctly sized, professionally retouched, and built to answer objections rather than decorate the page.